COMPANY INFO

ABOUT 3D PRODUCTS


3D is the industry leader in manufacturing the highest quality car care products. With over two decades of research and development, 3D has established a solid name in the car wash, detailing, and car care industry. Our team has a broad range of experience owning, operating and consulting for car wash and professional detailing businesses all over the world.

This has given us solid insight into the industry, and in particular what our clients’ needs are. Our ability to formulate cutting edge products is a direct result of capturing our client’s needs, wants, and desires. We are proud to be the exclusive choice for many dealerships, detailers, body shops, and car wash operators, providing one of the largest selections of car care chemicals on the market, including a body shop-safe line plus essential accessories.

Man and Woman Buffing Car
Recycling symbol

GREEN INITIATIVE

At 3D, we realize the importance of safety and health, and are doing our part to reduce toxic waste and substances.

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MANUFACTURING

We provide manufacturing services for a variety of products that will clean any surface.

Our Team

TUNC GOREN

TUNC GOREN

CEO, FOUNDER

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JUAN DERADA

JUAN DERADA

GENERAL MANAGER

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Juan is a skilled executive who has hands-on experience in all areas of 3D including but not limited to corporate strategy and development of general operations and logistics. Juan is experienced and passionate for building business and leading cross-functional teams.

Juan attended Florida Southern College with a BS in Business Administration. Juan has created an atmosphere in the workplace where the employees consider their coworkers as family members. Juan started his own Cargo and Transport Company in South America, a business where he managed and successfully sold after 14 years and decided to pursue his dreams back in United States.

Juan joined 3D International LLC in 2001 to introduce 3D to the South Florida market. In 2005, Juan moved to 3D’s corporate office as a Sales Manager, due to his driven personality and work ethic.

In 2008 Juan became the General Manager. He developed and directed a new business strategy where he shifted the focus from retail businesses into wholesale distributors and expanding the export department, allowing the company to grow faster and solidly. 3D currently services 57 countries around the world, and is growing.

Juan spends his free time with his family to continue his strong family bond with his wife and three children; and playing sports to maintain his healthy habits and exercise regularly. He plays soccer, is a cyclist and is a golf player. Juan loves to travel.

SERRA GOREN

SERRA GOREN

VICE PRESIDENT

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Serra’s branding and strategy qualities are valued by 3D as a growing company. She initiated entering the retail sector and promoting green business practices within their company and products. Serra is an entrepreneur who has always involved herself with several startups. Exposing herself constantly to new ventures, importing, exporting, legal issues, negotiations, sales contracts, and anything that involves being an entrepreneur.  Serra works with many of 3D’s international clients, including starting up their distribution and European headquarters in Turkey. She is also heading up 3D’s accessories division locally and internationally, which gives her the ability to work with people from many cultures and personalities.  Serra has always had a strong interest in sustainability, making sure that 3D and her personal life involves the best green practices available. Serra works closely with 3D’s online marketing and sales; she has her own social media and marketing team.

Aside from Serra’s professional career, she’s very interested in art, cooking and healthy lifestyle. Serra did a nutritional health coaching course; she always brings together a large group of people cooking for groups nearing 20 people by herself. She’s very active with a constant desire to learn more and traveling to new places to explore and add to her development. Most recently she went to the Arctic, where she hiked and did kayaking. Serra plays tennis, does yoga, Pilates, and loves to ski. Serra is involved in many art groups and foundations.

Serra received her Bachelor of Science from Cornell University with a degree in Hospitality and Management with a concentration in law.  Serra brings to 3D strong entrepreneurial and managerial skills acquired from several management positions she held in the past and led large teams through many projects. Her background also includes hospitality consulting and event organization, which is still an on-going venture.

JAVIER BOXLER

JAVIER BOXLER

SALES DIRECTOR – MAJOR SALES DIVISION

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Javier has been with 3D for almost 10 years, he has a Degree in Accounting and education in marketing. Before working for 3D, he had different type of jobs in body shops and car washes, then managed a chain of restaurants. Javier has also involved himself in real estate and other investment.

Javier has exposed himelf in every aspect of 3D. He first started working in the shipping department controlling and organizing the all shipments and database. Javier also managed the new store in Santa Clarita controlling and growing the local market. After a couple of years, he started with the new 3D Detailing Academy center located in Ruether St. While managing the Academy and the new export department he focused on opening new international accounts, providing seminars around the world for distributors, detailing companies and car-fanatics.

When 3D’s Logistic department was relocated, he moved to aid in the expansion of the 25,000 SQFT. logistics facility in Valencia, California. He controlled all outgoing and incoming shipments, nationally and internationally.

Javier moved back to 3D’s main headquarters where he is working with Major Distributors, managing accounts and focused in opening new stores along US. He still aids in new distributors training, which includes, marketing, managing store, product usage best practices.

HECTOR GARCIA

HECTOR GARCIA

SALES DIRECTOR – EXPORT DIVISION

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Hector Garcia has been chasing the American Dream since immigrating to the United States from Colombia in 1999. Since arriving with his wife, son, and two daughters, Hector has worked a variety of jobs, from having a house cleaning company to selling real estate. He started in 2012 with 3D International as a freelance sales representative and now operates as the Export Division Sales Director, working to expand international markets across Latin America, Europe, and Asia. Hector has a passion for traveling and cherishes his opportunity to forge personal and professional relationships all around the world.

THOMAS PAYNE

THOMAS PAYNE

NATIONAL SALES DIRECTOR – COLLISION SHOP DIVISION

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Tom was born and raised in Columbus, Ohio.  He started his career at Jax Wax in 1991 as a Sales Representative.  He founded a loyal customer base and grew the market from inception to over $100K a month in sales.  While at Jax Wax, he developed a relationship with WASCO, a buying coop for new car dealers in Columbus, and accepted a position to work there as a Sales Representative in 2000.  Tom took on increasing levels of responsibility and was promoted to General Manager in 2014.  During this time, he grew sales by over 100% and lead his team to win the BASF ColorSource Jobber of the Year award in 2015.  He also was elected to serve on the ColorSource Advisory board from 2015 – 2019.  Tom is now the National Sales Director for the Collision Shop Division at 3D International.

When Tom is not at work, he is an avid Ohio State Buckeye fan and enjoys spending time with his thirty-two year old son, Brad, his twenty-year old daughter, Alli and his two grandchildren (Branson, 5 and Averi 2 months).  Tom also enjoys staying fit by working out and hiking, traveling and spending time with close friends.